Brand Identity Design

Soul Play came to us looking for us to develop the brand for their yoga clothing business. They felt the company was funky and innovative in the yoga space and they wanted help developing that for their consumers and to avoid any yoga cliches.

Chase & Penny – Brand Identity Design

We wanted to avoid creating a ‘hipster’ brand, we always try to create brands that will survive trends. We steered Chase & Penny away from that and instead created their Waverpersand™ the custom ampersand that is used throughout their visual identity. While we also created a brand story that resonated with the great 60’s surf companies but with a modern edge.