Visual Identity Design

Wicked were just opening their first coffee shop. They wanted a design that wasn’t “hipster” like everything else around them but would easily become recognisable as they grew and expanded.

Wicked – Visual Identity

We decided to go with a chunky tyopgraphic logo with creative use of negative space, we wanted the identity to challenge both the “hipster” trend in coffee shops and the “traditional” designs. The identity comes across as both modern and original something all parties were pleased with.